1. Digital transformation: corporate branding, identity and reputation

Maria Teresa Cuomo and Pantea Foroudi

2. Corporate Brand Strategy, stakeholders and technologies
4.0

Rosa Maria Caprino and Sergio Bracale

3. Digital Transformation and Corporate Branding: opportunities and challenges for identity and reputation management

Cinzia Genovino

4. Corporate brand strategy, customer value, customer satisfaction, customer loyalty, and business performance

Federico de Andreis

5. Brand management in the age of social media through digital transformation

Orsola Salmista and Cinzia Genovino

6. Digital and marketing transformation in relation to brand value: The video game industry

Qingchen Tian, Nikolaos Stylos, Nazan Colmekcioglu and Dimos Andronoudis

7. The impact of social media marketing efforts and activities on brand equity: The case of online applications in Greece

Achilleas Barlas

8. E-tourism and gastronomic culture: how brands are making consumers’ mouth water in digital experience

Angela A. Beccanulli, Silvia Biraghi and Rossella C. Gambetti

9. Mixed reality, mainstream for the lasting competitiveness of companies

Cinzia Genovino, Pietro Paolo Mauro and Debora Tortora

10. Examining the impact of employer branding on non-financial performance considering the roles of brand knowledge, attraction, motivation, and brand love

Payvand Mirzaeian Khamseh, Pantea Foroudi, and Manijeh Haghighinasab

11. Examining the Impact of Brand Authenticity on Purchase Intention: A Study of Consumers’ Perception in the Context of Clothing Industry in Iran

Soheila Mehmannavazan, Pantea Foroudi, and Manijeh Haghighinasab

12. Marketing in the Industry
4.0: The role of Mobile technologies to enhance consumer brand experience, Brand Advocacy and Brand Purchase Intentions

Umme Kalsoom, Pantea Forrudi, T.C. Melewar and Alexis Chapman

13. Examining the impact of online customer engagement on non-financial performance considering the roles of brand attitude, customer co-creation, customer equity, and (e-)word-of-mouth

Marzieh Soltani, Pantea Foroudi, and Manijeh Haghighi Nasab

14. Experiencing the sense of artificial intelligence-enabled virtual assistants in retailing

Dongmei Zha