The Basics of Simplicity
1. Simplicity. Why people fear it so much
2. Common sense. It can make things simple
3. Complex language. It can cloud people's minds

Management Issues
4. Information. Too much can confuse you
5. Consultants. The source of a lot of nonsense
6. Competition. Simply think of them as the enemy
7. Strategy. It's all about differentiation
8. Customer orientation. It's a given, not a difference
9. Annual budgets. A simple way to maximize your dollars
10. Prices. Simple guidelines to get them right

Leadership Issues
11. Mission statements. All they add is needless confusion
12. Leadership. It's about leading the change
13. Long-term planning. It's just wishiful thinking
14. Organization. The simpler, the better
15. Marketing. It's turning simple ideas into strategy
16. New ideas. Something borrowed is simpler
17. Goals. They sound nice but accomplish little
18. Growth. It can be bad for your business

People Issues
19. Motivation. Effor alone is not the answer
20. Self-improvement. It's the emperor's new clothes
21. Success. It's about finding a horse to ride
22. The Critics. Being simple will not be easy

In Conclusion
23. Simplicity. Its power is alive and well