-John Schnatter, Papa John's Pizza

"We spent countless hours and dollars trying to come up with a branding strategy

for our company. Finally we found Jack and he outlined a fabulous strategy in two hours. Then he helped us implement the strategy and it is working like a charm."

-Leslie Monsky, Decorative Things

"After working with Jack in three different categories, it still amazes me how quickly he provides specific, actionable advice to drive success."

-Bob Waldron, General Mills

"Jack's insights are simple and brilliant. Most important, they work as I've discovered in analyzing tech companies."

-Steve Milunovich, Merrill Lynch

"We've worked with hundreds of marketing "experts" over the years, but no one

comes close to Jack's approach."

-Robert Passikoff, Brand Keys, Inc.

"He gave us a strategy to use against some very big competitors in a crowded

market."

- Sanjeev Gupta, Realization Technologies

"If your competition is listening to Jack and you're not, you're in big trouble. His advice gave us the edge we needed to compete successfully."

- Mark Gonsalves, DirectBuy, Inc.

"Jack Trout's ideas provide an uncanny guide to who will succeed and who will

fail."

- George James, Private Investor

"I worked with Jack on Xerox' positioning 20 years ago. His insights and

foresights have proven remarkable.

- Vince Vaccarelli, Xerox Corporation

Jack Trout is president of Trout & Partners, a marketing firm with offices in 13 countries. He has authored some of the most important books on marketing, including "MarketingWarfare, which has been translated into 14 languages, and "The 22 Immutable Laws of Marketing, which has become "the bible" for marketing professionals.