Table of Contents

List of figures

List of tables

Contributors

Acknowledgments

Disclaimer

Introduction ? Irene Theodoropoulou and Johanna Tovar

Part I: Nationalism and country branding

Nationalism and politics

Chapter 1: Enregistering the nation: Bolsonaro’s populist branding of Brazil-? Daniel N. Silva
Chapter 2: The sociolinguistic saffronisation of India-? Jaspal Naveel Singh
Chapter 3: "There is a wonderfully contrary spirit among the British people": Conservative MPs’ (un)successful branding of the British nation in the Brexit debate-- Nora Wenzl

Nationalism and diversity

Chapter 4: The overflow of Peru’s country brand: National narratives, recognition, and moral brandedness in neoliberal Peru-? Gisela Canepa Koch
Chapter 5: Sociocultural diversity: An opportunity for branding or a problem? The case of Chile-? Ignacio Lopez Escarcena

Nationalism and cosmopolitanism

Chapter 6: "The Sweet Life" and the Russian nation: The role of a TV serial in the process of nation branding-? Katharina Klingseis
Chapter 7: Singapore’s nation branding through language policy: 'Commercial nationalism' and internal tensions-? Luke Lu
Chapter 8: Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan-? Juldyz Smagulova and Kara Fleming
Chapter 9: The republic’s new clothes: Reimaging and branding a post-reunification Germany-? Johanna Tovar

Nationalism and time

Chapter 10: The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events-? Jackie Jia Lou
Chapter 11: "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022-? Irene Theodoropoulou

Nationalism and (in)authenticity

Chapter 12: National anxieties in polite disguise: Cool Japan branding and the inversion of globalization-? Rebecca Carlson
Chapter 13: Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape-? Jerry Won Lee


Part2: Place and country branding

Place as branded destination

Chapter 14: "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy’s moral capital-? Aurora Donzelli
Chapter 15: "We all sell wine, but it comes back to the land really": The narrative construction of place in Australian wine branding narratives-? Kerrilee Lockyer
Chapter 16: Social media branding: The case of Mykonos, Greece on Facebook-? Irene Theodoropoulou
Chapter 17: Place branding in its place-? Asif Agha

Place as a tourism-related brand

Chapter 18: Potential of destination branding for tourism promotion in Cameroon-? Evelyne N. Tegomoh and Jeff M. Molombe
Chapter 19: Tale of Two Cities: Tourist destination branding and its role in nation branding in France-? Adam Wilson
Chapter 20: Conflicts over authenticity and overtourism in destination branding: 'Blame the Bieber effect' in Iceland-? Natalia Yannopoulou, Koblarp Chandrasapth and Darren Kelsey