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PART I: Views on strategic communication(s) in Russia 1: What is (are) strategic communications in Russia? 2: Russian strategic communications on the global stage PART II: Examining the historical and contemporary development of communication(s) in Russia 3: The forms and shapes of today’s communication as a field, as a discipline, and as a social institution in Russia: Communication development as a result of society’s modernization 4: The history of the development of public relations as an institutionalized field and as a discipline in the post-Soviet space PART III: The academic and professional development of strategic communications in Russia: Examining current and future challenges 5: The Russian Professional Public Relations Standard 6: Modern scientific knowledge of public relations and its objective-subjective field 7: Modern Russian legislation and regulation in advertising and advertising trends 8: Understanding advertising in modern Russia: Role, functions, and problems PART IV: Examples of current studies in Russian communication(s) 9: Media relations in contemporary Russia: Media catching 10: Social media and Russian society 11: How advertising agencies are transforming: View from Russia 12: Hybridity of crisis communication professional discourse in Russia 13: Communication and health knowledge production in contemporary Russia from institutional structures to intuitive ecosystems PART V: Conclusion: The future of communication(s) in Russia 14: The future of Russia’s strategic communications: An effects-based approach 15: Conclusion: What is next for strategic communication(s) in Russia? Index |