- 주문 제작 (POD) 도서로 제본 및 인쇄 품질이 다소 미흡할 수 있습니다 (해당 사유 반품 불가)
이미 소장하고 있다면 판매해 보세요.
- 국내배송만 가능
- 해외 거래처 사정에 의하여 품절/지연 가능
- 도서 정보 중 미표기 사항 안내?
- 문화비소득공제 가능
Routledge New Directions in PR & Communication Research
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Leadership and Workplace Culture in Public Relations Industries 이동Leadership and Workplace Culture in Public Relations Industries10% 356,010원 -
Digital Public Relations and Marketing Communication Trends in Africa 이동Digital Public Relations and Marketing Communication Trends in Africa10% 99,330원
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Emotional Intelligence and Public Relations 이동Emotional Intelligence and Public Relations10% 356,010원
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Social Theory and Public Relations Research 이동Social Theory and Public Relations Research10% 238,050원
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Workplace Culture in Mass Communication Industries 이동Workplace Culture in Mass Communication Industries15% 93,810원
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Digital Public Relations and Marketing Communication Trends in Africa 이동Digital Public Relations and Marketing Communication Trends in Africa15% 336,230원
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Social Media for Progressive Public Relations 이동Social Media for Progressive Public Relations20% 80,930원
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations 이동Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations20% 80,930원
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Strategic Communication in a Global Crisis 이동Strategic Communication in a Global Crisis20% 80,930원
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Workplace Culture in Mass Communication Industries 이동Workplace Culture in Mass Communication Industries10% 356,010원
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Corporate Social Responsibility and Environmental Affairs in the British Press 이동Corporate Social Responsibility and Environmental Affairs in the British Press20% 86,450원
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Social Media for Progressive Public Relations 이동Social Media for Progressive Public Relations10% 302,190원
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Strategic Communication in a Global Crisis 이동Strategic Communication in a Global Crisis10% 302,190원
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations 이동Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations10% 356,010원
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Community Building and Early Public Relations 이동Community Building and Early Public Relations10% 97,260원
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Propaganda and Public Relations in Military Recruitment 이동Propaganda and Public Relations in Military Recruitment10% 97,260원
책소개
목차
|
Introduction (1) The Western Rationales for Public Relations: The Engineering of Human Interactions (2) Ancient Chinese Roots (3) History and Legitimacy in the West: Public Relations Aesthetics from Hippocrates to Luis Bunuel (4) The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations (5) Turning to Humanism: Merchants, Guilds and Managed Public Communication in Medieval Europe and Middle Period China (6) Toward a New Dawn of Public Relations: With Charity Toward All (7) Crisis Communication in China (8) Crisis Communication and Humanism in Nigeria: Challenges and Opportunities (9) Public Relations and the Performance of Everything (10) Humanistic Turn: A New Home for Public Diplomacy? (11) A Humanistic Turn of Place Branding in Public Relations: From Marketing to Social Science and Sustainability Perspective (12) A New Model of Humanistic PR: The Social Business - A Conversation with Robin Low |
관련 분류
품목정보
- 발행일
- 2023년 05월 31일
- 쪽수, 무게, 크기
- 216쪽 | 300g | 160*230*234mm
- ISBN13
- 9781032054759
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
