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Acknowledgments Chapter 1. Overture: Introduction Act I Curtain Up Chapter 2. Playing the part: identity issues in public relations Chapter 3. Roll up Roll up: public relations and promotional culture Chapter 4. All the world a stage: public relations as performance Chapter 5. Masquerade Act II After the Masquerade Chapter 6. Beneath the mask: a Jungian approach Chapter 7. After the masquerade: down, not out Chapter 8. Public relations and the planet: not a case study Chapter 9. Curtain call: depth public relations Chapter 10. Conclusions, observations, research directions and reflections Index |