- 주문 제작 (POD) 도서로 제본 및 인쇄 품질이 다소 미흡할 수 있습니다 (해당 사유 반품 불가)
이미 소장하고 있다면 판매해 보세요.
- 국내배송만 가능
- 해외 거래처 사정에 의하여 품절/지연 가능
- 도서 정보 중 미표기 사항 안내?
- 문화비소득공제 가능
Routledge New Directions in PR & Communication Research
-
Digital Public Relations and Marketing Communication Trends in Africa 이동Digital Public Relations and Marketing Communication Trends in Africa10% 104,190원 -
Emotional Intelligence and Public Relations 이동Emotional Intelligence and Public Relations10% 373,420원
-
Social Theory and Public Relations Research 이동Social Theory and Public Relations Research10% 249,680원
-
Workplace Culture in Mass Communication Industries 이동Workplace Culture in Mass Communication Industries15% 98,400원
-
Digital Public Relations and Marketing Communication Trends in Africa 이동Digital Public Relations and Marketing Communication Trends in Africa15% 352,680원
-
Social Media for Progressive Public Relations 이동Social Media for Progressive Public Relations20% 84,890원
-
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations 이동Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations20% 84,890원
-
Strategic Communication in a Global Crisis 이동Strategic Communication in a Global Crisis20% 84,890원
-
Workplace Culture in Mass Communication Industries 이동Workplace Culture in Mass Communication Industries10% 373,420원
-
Corporate Social Responsibility and Environmental Affairs in the British Press 이동Corporate Social Responsibility and Environmental Affairs in the British Press20% 90,680원
-
Social Media for Progressive Public Relations 이동Social Media for Progressive Public Relations10% 316,980원
-
Strategic Communication in a Global Crisis 이동Strategic Communication in a Global Crisis10% 316,980원
-
Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations 이동Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations10% 373,420원
-
Community Building and Early Public Relations 이동Community Building and Early Public Relations10% 102,020원
-
Propaganda and Public Relations in Military Recruitment 이동Propaganda and Public Relations in Military Recruitment10% 102,020원
책소개
목차
|
1 Introduction: conceptualising strategic communication in sub-Saharan Africa Isaac Mhute, Hugh Mangeya and Ernest Jakaza. 2 Strategic communication: can African indigenous popular music come to play? Israel Ayinla Fadipe and Abiodun Salawu. 3 ‘Keep speaking vernacular’: Yoruba language as a strategic communication tool for consumers’ gaining and sales promotion in streets adverts of product and services in Ibadan metropolis, Nigeria. Adeola Obafemi Mobolaji. 4 Iconic animals and Basotho’s identities: the relational image of a people in selected epitaphs Taofik Olasunkanmi Adesanmi . 5 The narrative as an organisation’s DNA in strategic communication: the case of Matonjeni Hugh Mangeya. 6 Introducing the stakeholder-oriented strategic communicative control approach Mkhululi Hondo and Ernest Jakaza. 7 Sexually suggestive content in advertising: a multimodal social semiotic analysis of Mambo’s Chicken advertisements on Twitter Tambawoga C. Muchena. 8 The relationship between social media and social capital: a case of Seed Co Limited, Zimbabwe Lovemore Mutonga and Patrick Mutandwa. 9 Pursuing knowledge translation: the missing link in knowledge economies of developing countries Umali Saidi, Hazel T. Ngoshi and Bhekinkosi Ndlovu. 10 Strategic communication in sub-Saharan Africa: reappraisal of John Marston’s RACE Model of the public relations process Kingsley Chukwuemeka Izuogu, Onyekwere Okpara and Dennis Ugochukwu Omeonu. 11 A socio-cultural approach to corporate reputation management: a case of Clicks Pharmaceuticals, South Africa Caroline Makoni. 12 Research for strategic communication as a vehicle for reputation management: a case of Mugabe’s ZANU-PF Isaac Mhute. 13 Discontinuance discourses as an organisation’s strategic communication: a case of ZANU-PF Ernest Jakaza. 14 Is social media a solution to limited media space? Communicating alternative politics in Tanzania Festo Mulinda. 15 A critical discourse analysis of media landscape and political conflict in Zimbabwe from 2000 to the Mnangagwa era Esther Mavengano and Tobias Marevesa. 16 Conclusion: strategic communication in sub-Saharan Africa and its futures Ernest Jakaza, Isaac Mhute and Hugh Mangeya |
관련 분류
품목정보
- 발행일
- 2023년 09월 25일
- 쪽수, 무게, 크기
- 256쪽 | 500g | 160*230*234mm
- ISBN13
- 9781032123882
리뷰/한줄평0
상품정보안내
(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)
해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
