Introduction Part I: The Historical Integration of Artificial Intelligence in Public Relations 1. The Historical Integration of Artificial Intelligence into Public Relations: A Comprehensive Academic Analysis Part II: Artificial Intelligence Practices for Public Relations 2. Human Meets Machine: Generational Differences in Acceptance of Artificial Intelligence among Public Relations Professionals: A Technology Acceptance Model Perspective 3. Generative Artificial Intelligence and Risks for Public Relations Professionals: Implications for Knowledge, Skills, Abilities, and Professional Well-Being 4. Artificial Intelligence in Public Relations: A New Paradigm for Crisis Communication Management 5. Artificial Intelligence Assisted Media Planning: A Content Analysis of Sectoral Digital Publications Published in Türkiye 6. More Human Than Human? Reimagining Engagement in Artificial Intelligence-Driven Communication Part III: Artificial Intelligence in PR Education 7. Integrating Artificial Intelligence in Public Relations Education: An Experiential Learning Approach 8. Artificial Intelligence in Communication Education: Fostering Transversal Competencies and Responsible Practice in Public Relations Pedagogy Part IV: Artificial Intelligence and Ethics 9. Ethical Issues of Artificial Intelligence in Public Relations: Insights from PR Professionals in Türkiye 10. Artificial Intelligence, Disinformation, and Ethics in Public Relations: Implications for Corporate Reputation Management 11. Navigating Artificial Intelligence and Ethics: The Evolving Role of Public Relations Director 12. A Review of Public Relations Guidelines in the Context of Responsible Generative Artificial Intelligence Literacy