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PART I. Introduction
Nuria Almiron PART II: Public relations, persuasion, and compassion towards other animals
Nuria Almiron & Laura Fernandez
Olatz Aranceta-Reboredo & Nuria Almiron PART III. The ethics of persuasion of the animal-industrial complex
Eze Paez & Pablo Magana Case study: The meat lobby and the World Health Organization Laura Fernandez & Nuria Almiron
Paula Casal & Macarena Montes Franceschini Case study: SeaWorld against the documentary Blackfish Laura Fernandez & Nuria Almiron
Fabiola Leyton Case study: Huntingdon Life Science and the SHAC Campaign Laura Fernandez & Nuria Almiron
Catia Faria Case Study: The Catalan Hunting Federation and Wild Boars Management Laura Fernandez & Nuria Almiron PART IV. Rejecting speciesism
Daniela Romero Waldhorn
Oscar Horta, Nuria Almiron and Dayron Teran Index |