1. Editor’s Introduction to the Companion Pauline Maclaran, Lorna Stevens and Olga Kravets Section 1: Women in the History of Marketing
2. Goddesses of the Household: Martha Van Rensselaer and the Role of Home Economics in Marketing Theory Mary Zuckerman
3. Creating the Critical Consumer: Helen Woodward and Hazel Kyrk on Self-Determination and the Good-Life Mark Tadajewski 4. Marketing’s Hidden Figures: Black Women Leaders in Advertising Judy Foster Davis 5. Marketing Education and Patriachal Acculturation: The Rhetorical Work of Women’s Advertising Clubs, 1926-1942 Jeanie Wills Section 2: Gender Representations in the Marketplace
6. Feminist Brands: What Are They, and What’s the Matter with Them? Eileen Fischer and Cele Otnes 7. "One, Two, Three, Four, What Are We Fighting For?": Deconstructing Climate-Crisis War Messaging Metaphors using Ecofeminism Andy Prothero and Susan Dobscha 8. Menstruation in Marketing: Stigma, #femvertising, and Transmedia Messaging Catherine A. Coleman, Katherine C. Sredl 9. In Search of the Female Gaze: Querying the Maidenform Archive Astrid Van den Bossche 10. From identity politics to the politics of power: men, masculinities and transnational patriarchies in marketing and consumer research Wendy Hein and Jeff Hearn Section 3: Feminist Perspectives on the Body in Marketing
11. Materializing the Body: A Feminist Perspective Anu Valtonen and Elina Narvanen 12. Transformations: Is There a Role for Feminist Activism in Women’s Sport? Jan Brace-Govan 13. Women’s Sexual Practices: The B-Spot of Marketing and Consumer Research Luciana Walthers 14. Taking off the Blindfold: The Perils of Pornification and Sexual Abjectification Alexandra Rome 15. The Quest for Masculine To-be-looked-at-ness? Exploring Consumption Based Self-Objectification Among Heterosexual Men Jacob Ostberg Section 4: Difference, Diversity and Intersectionality
16. Are All Bodies Knit-worthy? Interrogating Race and Intersecting Axes of Marginalization in Knitting Spaces Alev Kuruoglu
17. Marketing and the Missing Feminisms: Decolonial Feminism, and the Arab Spring Nacima Ourahmoune
18. Going Back to the Roots and Extending Beyond: Capturing the [Power] Dynamics of Human and Non-Human Things of Climate Change Inequities Laurel Steinfeld 19. Consumption Beyond the Binary: Feminism in Transgender Lives Sophie Duncan Shepherd and Kathy Hamilton 20. Ageism, Sexism and Women in Power Minita Sanghvi and Phillip Frank 21. Our Aging Bodies, Ourselves Lisa Penaloza Section 5: Gendering Digital Technologies in Marketing
22. Black Women’s Digital Media and Marketplace Experiences: Between Buying, Branding and Black Lives Matter Francesa Sobande 23. The Symbolic Violence of Digital (Anti-)Feminist Activism Aliette Lambert and Ana-Isabel Nolke 24. Big Brother is monitoring: Feminist surveillance studies and digital consumer culture Lauren Gurrieri and Jenna Drenten 25. Seeking Safety and Solidarity Through Self-Documentation: Debating the Power of the Self(ie) in Contemporary Feminist Culture Maggie Matich, Rachel Ashman and Elizabeth Parsons Section 6: Feminist Futures: Problems, Priorities and Predictions
26. How the Economic Sex/Gender System Excludes Women from International Markets Linda Scott 27. The Politics of Epistemic Marginality: Testimonies-In-Opposition Benedetta Cappellini and Martina Hutton 28. Women Who Work: The Limits of the Neoliberal Feminist Paradigm Catherine Rottenberg 29. Putting Pornography on the Marketing Agenda: A Radical Feminist Centring of Harm for Women’s Marketplace Inequality Laura McVey, Meagan Tyler and Lauren Gurrieri 30. Manifesting Feminist Marketing Futures: Undertaking A ‘Visionary’ Inventory ULMS Feminist Collective