Part I. Introduction
1. Consumer Behavior Analysis Comes of Age Part II. Behavioral Economics Meets Marketing Science
2. Experimental Analysis of Consumer Choice
3. Behavior Analysis of In-Store Consumer Behavior
4. Behavior Analysis of On-Line Consumer Behavior
5. Equivalence Classes and Preferences in Consumer Choice
6. Experimental Analyses of Choice and Matching: From the animal laboratory to the marketplace
7. Consumer Store Choice: A matching analysis
8. Dimensions of Demand Elasticity
9. The BPM and Essential value 10. Triple Jeopardy in Behavioral Perspective
11. Consumer Purchase and Brand Performance: The basis of brand market structure
12. What Do Consumers Maximize? The analysis of utility functions in light of the behavioral perspective model
13. The BPM in a Latin-American Context Part III. Behavioral Interpretation of Consumer Choice
14. Gambling Behavior
15. When Loss Rewards: The near-miss effect in slot machine gambling
16. A Functional Analysis of Corruption from a Behavioral-Economic Perspective
17. From Consumer Response to Corporate Response
18. Motivating Operations and Consumer Choice
19. Consumers as Inforagers
20. Decision-"Making" or How Decisions Emerge in a Cyclic Automatic Process, Parsimoniously Modulated by Reason
21. Consumer Behavior Analysis: A view from psychoanalysis
22. Ethnographical Interpretation of Consumer Behavior
23. Collective Intentionality and Symbolic Reinforcement: The case of Thai car-consumer clubs
24. Consumer Confusion: a BPM perspective
25. Consumer Heterophenomenology