1. Introduction: Marketing and Sustainability Part I: Sustainability Marketing Fundamentals 2. The sustainability challenge for marketing (and vice versa) 3. Perspectives on marketing strategy and sustainability 4. In the trenches: Managerial imperatives in sustainable marketing 5. Macromarketing and sustainability: Considering the context to further sustainability 6. Marketing ethics Part II: Marketing in a Material World 7. Marketing under the guise of unlimited resources: The ecological impact of marketing 8. Developing products for a sustainability transition 9. The paradox of plastic packaging 10. Circular economy and macromarketing: A systems thinking perspective 11. Grounding marketing – Marketing in time and place 12. 'Woke' up and sell the coffee: Fair Trade and social justice in marketing Part III: Customer Perspectives 13. Sustainable Consumer Behaviour 14. Collaborative and creative consumption 15. Exploring the phenomenon of anti-consumption 16. Connecting with consumers – communication and relationships 17. Conveying the invisible: Sustainability-related labels 18. Integrating sustainability in business-to-business marketing Part IV: Key Contexts 19. Food and drink marketing: Unique sustainability aspects and major research streams 20. Creating the market for electric mobility in Brazil 21. Tourism: A paradoxical challenge for marketing and sustainability 22. The paradoxes and opportunities of sustainable luxury: Principles, cases and key challenges 23. The game is on! - Sports (events) as a driving force for sustainability Part V: Next Level Perspectives 24. Marketing sustainable lifestyles 25. Principles of sustainable marketing at the Bottom of the Pyramid 26. Social marketing for sustainability 27. Coping with complexity: Sustainable marketing ecosystems 28. Industry
5.0: Transforming marketing as we know it 29. The marketing of sustainability