1. Influencers as the Iconic Figures of the Social Media Age: An Introduction to the Routledge Companion to Social Media Influencers 2. Defining Social Media Influencers: When Legacy Media hits Convergence Culture Part I: Influencers 3. Toward an Influencer Production Studies: Between-the-Line Labor in the Creator Economy 4. Expert Influencers: Understanding Authority and Credibility in the Influencer Industry 5. Influencer 'Authenticity' and 'Self-Branding': Influencer Studies within, between and beyond the Margins 6. Influencer Professionalism in Review: Rethinking the Amateur/Professional Binary through Emerging Benchmarks 7. Influencer Labor: Will Work Incessantly Against Uncertainty 8. Tastemakers of the Platform Age: The Cultural and Economic Work of Social Media Influencers Part II: Followers 9. Endorse, Engage, Influence: Direct Effects of Influencer Communication 10. Behind the Filter: Unintended Social and Psychological Impacts of Influencer Marketing 11. Follower-Influencer Relationships: Moving Beyond the Parasocial Relationship 12. Beyond Promotion: Trust as the Heart of Authentic Influencer-Follower Relationship 13. Sponsored! Disclosures of Influencer Marketing to Enhance Transparency and Advertising Literacy 14. Fandom and Influencers: Social Media Influencers through the Eyes of their Fans Part III: Influencer Industry 15. Influence and Impact: Navigating the Influencer Economy from a Brand Management Perspective 16. Influencer Relations: Centring the Human within Commerce, Community and Creativity 17. Prosocial Causes: How Influencers Contribute to the Common Good 18. The Role of Influencer Intermediaries: Stabilizing and Industrializing an Emergent Industry 19. Platform Politics and Influencers: Visibility, Invisibility, Hypervisibility 20. Influencer Ethics: The Complicated Task of Navigating Moral Expectations of Followers, Brands, and Society 21. The Regulation of Influencers: Expanding the EU Regulatory Horizon beyond Disclosures Part IV: Lifeworlds 22. Fashion Influencers: Platformed Allure and the Making of an Influence Culture 23. Gaming Influencers: Between Digital Celebrity and Everyday Play 24. Advocacy Influencers: Navigating Resistance and Walking the Activism Tightrope 25. Political Influencers: Evolution, Engagement, and Impact 26. Eco-influencers: Saving Planet Earth One Audience Member at a Time 27. Parent Influencers: Reflecting, Shaping and Commodifying Parenting Advice 28. Financial Influencers: Expertise, Authenticity, and Authority Part V: Influencer Futures 29. The Kidfluencer Phenomenon: An Overview of the Production, Content, and Audience of Kidfluencers 30. Beyond the Human Touch: The Evolution, Implications, and Future of Virtual Influencers in Marketing 31. Influencing as a Profession: A Cross-Cultural Perspective on the Professionalization of Influencer Culture