Part I: Introduction; Preface; A History of the Study of Consumer Behavior; Climate, Culture, and Consumption: Connecting the Dots; Part II: Well-Being; Materialism: Conceptualizations, Antecedents, and Consequences; The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being; Part III: Perception; Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing; Implications of Product Anthropomorphism Through Design; Part IV: Learning & Memory; The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge; The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception; Part V: Self/Gender; The Interplay of the Desired and Undesired Selves in Everyday Consumption; Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives; Part VI: Motivation/Values/Personality; Social Values in Consumer Psychology: Key Determinants of Human Behavior; The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching; Part VII: Decision Making; Pricing in the Digital Age: Implications for Consumer Behavior; The Quantified Self: Self-Regulation in Cyborg Consumers; Part VIII: Attitudes & Branding; How Consumers’ Attitudes Towards Brands Are Shaped; Brand Attitude Structure; Part IX: Language; The Influence of Marketing Language On Brand Attitudes and Choice; On the Search for the Perfect Brand Name; Part X: Buying/Retailing/Services/Disposal; How Retailing Cues Influence Shopping Perceptions and Behavior; Using Visual Design to Improve Customer Perceptions of Online Assortments; Part XI: Family Power and Gender Dynamics in Contemporary Families; Conducting International Consumer Research with Children: Challenges and Potential Solutions; Part XII: Groups/Social Media Social Media; Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers; Part XIII: Subcultures; Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope; Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas; Part XIV: Social Class/Power; The Hidden Hand of Social Class; Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do; Part XV: CultureMultiple Shades of Culture: Insights from Experimental Consumer Research; The Case for Exploring Cultural Rituals as Consumption Contexts; Part XVI: Applied Consumer Behavior; Consumer Behavior in the Marketing Information Ecosystem; Emerging Trends for Consumer Behavior Practitioners