Part I: Introduction

1. A History of the Study of Consumer Behavior Sidney J. Levy



2. Climate, Culture, and Consumption: Connecting the Dots Jagdish N. Sheth


Part II: Well-Being


3. Materialism: Conceptualizations, Antecedents, and Consequences Nimish Rustagi, L. J. Shrum



4. The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Leonard Lee, Tim M. Bottger


Part III: Perception


5. Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing Nailya Ordabayeva, Pierre Chandon



6. Implications of Product Anthropomorphism Through Design Ana Valenzuela, Rhonda Hadi


Part IV: Learning & Memory


7. The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge Robert S. Wyer, Jr. and Tao Tao



8. The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception Christina I. Anthony, Elizabeth Cowley


Part V: Self/Gender


9. The Interplay of the Desired and Undesired Selves in Everyday Consumption Chihling Liu, Margaret K. Hogg



10. Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Birkbeck, Jon Littlefield, Laurel Steinfield


Part VI: Motivation/Values/Personality


11. Social Values in Consumer Psychology: Key Determinants of Human Behavior Wang Suk Suh and Lynn R. Kahle



12. The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching Suresh Ramanathan


Part VII: Decision Making


13. Pricing in the Digital Age: Implications for Consumer Behavior Russell S. Winer



14. The Quantified Self: Self-Regulation in Cyborg Consumers Rachel Ashman, Julia Wolny, Michael R. Solomon


Part VIII: Attitudes & Branding


15. How Consumers’ Attitudes Towards Brands Are Shaped Danielle J. Brick, Susan Fournier



16. Brand Attitude Structure Frank R. Kardes, Ruth Pogacar, Roseann Hassey, Ruomeng Wu


Part IX: Language


17. The Influence of Marketing Language On Brand Attitudes and Choice Ruth Pogacar, Tina M. Lowrey, L. J. Shrum



18. On the Search for the Perfect Brand Name Sascha Topolinski


Part X: Buying/Retailing/Services/Disposal


19. How Retailing Cues Influence Shopping Perceptions and Behavior Dhruv Grewal, Anne L. Roggeveen, Lauren S. Beitelspacher



20. Using Visual Design to Improve Customer Perceptions of Online Assortments Barbara E. Kahn


Part XI: Family


21. Power and Gender Dynamics in Contemporary Families Gokcen Coskuner-Balli, Samantha N. N. Cross



22. Conducting International Consumer Research with Children: Challenges and Potential Solutions Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, Anna Maria Zawadzka


Part XII: Groups/Social Media


23. Social Media Ashlee Humphreys



24. Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers Laurel Steinfield


Part XIII: Subcultures


25. Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope Jensen Schau and Albert M. Muniz, Jr.



26. Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas Albert M. Muniz Jr., Marie Taillard


Part XIV: Social Class/Power


27. The Hidden Hand of Social Class Paul Henry & Marylouise Caldwell



28. Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Ronald Paul Hill


Part XV: Culture


29. Multiple Shades of Culture: Insights from Experimental Consumer Research Zeynep Gurhan-Canli, Gulen Sarial-Abi, Ceren Hayran



30. The Case for Exploring Cultural Rituals as Consumption Contexts Cele C. Otnes


Part XVI: Applied Consumer Behavior


31. Consumer Behavior in the Marketing Information Ecosystem John Wittenbraker & Norbert Wirth



32. Emerging Trends for Consumer Behavior Practitioners Jim Multari