Foreword Dean Kruckeberg Unit I: Introduction Assessing the discipline to envision a critical, radical, inclusive public relations future Donnalyn Pompper, Katie R. Place, & C. Kay Weaver Unit II: Public Relations’ Conceptual Underpinning
1. Toward better global thinking through Latin America’s understanding of public relations Vanessa Bravo 2. Public relations ethics from advocacy to ethical leadership Marlene S. Neill
3. Public relations and the racial reckoning: Exploring race, activism and Black Lives Matter Nneka Logan
4. Public relations history impacts on the present and the future Karla K. Gower 5. Revisiting intersectionality: The stray, strain, and performativity of social identity dimensions in public relations over the past decade Jennifer Vardeman, Natalie T. J. Tindall, Natasha Saad, & LaRahia Smith 6. Public relations and the law Debbie Davis Unit III: Theorizing the Discipline
7. Paradigm shifts in public relations theory Maureen Taylor & Michael L. Kent 8. The situational theory of problem solving (STOPS): Past, present, and future Lisa Tam, Jeong-Nam Kim, & Hyelim Lee 9. A sociological lens on public relations Øyvind Ihlen 10. The eclipse of trust and systemic vulnerability: Theorizing crises in an increasingly complex world Dawn R. Gilpin 11. The cultural-economic model of public relations theory and practice Pat Curtin 12. Public relations in a post-truth world Gareth Thompson Unit IV: Building the Practice
13. Media relations today Dustin Supa & Lynn Zoch 14. More substance, less half-truths: A critique of image, promotion, and propaganda in public relations Damion Waymer 15. Tracing the evolution of public relations education Brigitta Brunner 16. PR girls and spin doctors: The PR profession in popular culture Kate Fitch & Ella Chorazy 17. Measurement, evaluation + learning (MEL): New approaches for insights, outcomes, and impact Jim Macnamara 18. Is communication integration good for public relations? Brian G. Smith, Hyunmin Lee, & Katie R. Place Unit V: Public Relations as Social Responsibility
19. Stakeholder networks and corporate social responsibility Aimei Yang 20. Public relations and social responsibility: For-profit and nonprofit perspectives Brooke W. McKeever & Kate Stewart 21. Public relations and sustainability across the African Continent: Using Afro-centric philosophies to remember what’s been ‘forgotten or lost’ Donnalyn Pompper & Eric Kwame Adae
22. Public affairs and lobbying: Public relations and the unequal contests to construct the public interest Scott Davidson
23. Public relations as responsible persuasion: Activism and social change Ana Adi & Thomas Stoeckle Unit VI: Public Relations Tools: Social Media, Artificial Intelligence, and Analytics
24. Social media in public relations: Future directions and analysis of social media literature from 2007-2020 Karen Freberg & Karen Sutherland 25. Mobile first: Public relations in an evolving digital landscape Katie R. Place, Adrienne A. Wallace, & Regina Luttrell 26. Artificial intelligence and public relations: Growing opportunities, questions, and concerns Lukasz Swiatek & Chris Galloway 27. "Big data" analytics: Technology, tools, and strategic change Jeremy Harris Lipschultz Unit VII: Public Relations Moving Forward
28. Evolving our conceptualizations of "publics" and "the public" to reimagine public relations and sustain democratic society Bey-Ling Sha 29. Public relations practice equipped for the future: Evolution or radical change? Anne Gregory 30. The public strikes back: Subaltern organizing and insurgent public relations Debashish Munshi & Priya Kurian 31. New avenues for public relations research Lee Edwards 32. The complexities of contemporary communicator roles and the future of public relations Franzisca Weder & C. Kay Weaver