Part1.
1. Art collecting in a digital age
2. Arts Consumption
3. Opera marketing today: Key challenges for development and widening access
4. Fine Art Marketing and Consumption
5. Consumption Criteria in Arts Marketing
6. Audience development: Lessons for arts marketing about including disabled people
7. Understanding Audiences and Marketing Theatre
8. Membership and subscription in the performing arts: What have we learnt during the last 45 years?
9. The impact of the arts experience on audiences
10. Gaining deeper insight into audiences and artists: The use of autoethnography in arts research The role of entrepreneurship and its impact on arts marketing practice
11. Cultural Entrepreneurship and Collecting: A Joint Perspective
12. The Artist as Marketer and Entrepreneur
13. Traditional vs. entrepreneurial marketing of arts/cultural organisations Issues relating to effective arts marketing practice
14. The Art of Marketing Arts Marketing to Artists
15. Mission Statement to Mission Fulfilment: The Role Marketing Plays in a Post COVID World
16. Organizational identity and marketing in the arts
17. Arts marketing and ethics: what you can and Kant do
18. Are art fairs still relevant intermediaries in today’s art world?
19. Actor?Object Relationships: Navigating the Art Market and the Social Constructs of Value
20. The Books Business: What Just Happened?
21. Cultural economics and arts markets Pricing issues in the arts and the techniques used by arts marketers in engaging consumers
22. Pricing the performing arts
23. Postmodernism and Post-Postmodernism and Arts Marketing
24. Arts managers’ career insights and their marketing implications