Identity and Consumption: Preface Part I: What is the Self in the Context of Consumption? Section A: Conceptions of the Self within Consumption
1. Culture and the Self: Implications for Consumer Behaviour
2. The Symbiosis Model of Identity Augmentation: Self-Expansion and Self-Extension as Distinct Strategies
3. The Dialogical Consumer Self Section B: Emotions and the Self
4. The Emotional Self
5. Beloved Material Possessions: Ends or Means?
6. Overweight and Emotional Identity Projects
7. Self Disgust Section C: Extending the Self into Possessions
8. Extended Self in a Digital Age
9. We Are What We Buy?
10. Exploring Cultural Differences in the Extended Self Section D: Stigma, Sacrifice and Self
11. Stigma, Identity and Consumption
12. (Re) Enacting Motherhood: Self-sacrifice and Abnegation in the Kitchen
13. Masculine Self-Presentation Part II: The Dynamic Self: Transformation, Change, Support and Control Section A: Self-Transformation
14. Conflicting Selves and the Role of Possessions: A Process View of Transgenders' Self-Identity Conflict
15. Self-Transformation and AIDS Poster Children
16. Cosmetic Surgery and Self-Transformation Section B: Life Cycle and Self-Change
17. Adolescent Consumption and the Pursuit of ‘Cool’
18. Self-Brand Connections in Children: Development from Childhood to Adolescence
19. Aging and Consumption Section C: Self-Esteem, and Self-Support
20. Existential Insecurity and the Self
21. Compensatory Consumption
22. Self-Threats and Consumption Section D: Controlling the Self
23. Self-Control and Spending
24. Culture and Self-Regulation: The Influence of Self-Construal on Impulsive Consumption
25. Reminders of Money Change the Self-Concept Part III: Social and Cultural Aspects of Self and Consumption Section A: Other vs. Self in Consumers’ Behavior
26. Social Influence and The Self
27. Shared Possessions/Shared Self
28. That is So Not Me: Dissociating from Undesired Consumer Identities Section B: Family, Community and Self
29. Self-Extension, Brand Community and User Innovation
30. Mother Possessing Daughter: Dual Roles of Extended Self
31. Family Stuff: Materiality and Identity Section C: Culture and Self
32. Death Style and the Ideal Self
33. Social Branding and the Mythic Re-Invention of Ethnic Identity
34. The Global Self
35. Constructing ‘Masculine’ Identities: Consuming ‘Feminine’ Practices Part IV: Marketing and the Self Section A: Brands and Self-Identity
36. Brand Relationships and Self
37. The Brand is "Me": Exploring the Effect Of Self-Brand Connections on Processing Brand Information as Self-Information
38. When Does Identity Salience Prime Approach and Avoidance?: A Balance-Contiguity Model Section B: Advertising, Media, and Self
39. Media Image Effects on the Self
40. Explicit and Implicit Sexual Orientation, Homoerotic Imagery in Advertising and Health