Chapter One: Introducing and Advancing Critical Marketing Studies (Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman). PART I: Exploring the Terrain of Critical Marketing Studies. Chapter Two: Postmodernism and Critical Marketing (Nikhilesh Dholakia and A. Fuat Fırat). Chapter Three: Postcolonialism, Subalternity, and Critical Marketing (Rohit Varman). Chapter Four: Feminist Perspectives in Marketing: Past, Present, and Future (Pauline Maclaran and Olga Kravets). Chapter Five: Critical Social Marketing: Reflections, Introspections, and Future (Ross Gordon). Chapter Six: Critical Macromarketing, Sustainable Marketing, and Globalization (William E. Kilbourne). Chapter Seven: Critical Perspectives on Place Marketing (Massimo Giovanardi, Mihalis Kavaratzis, and Maria Lichrou). Chapter Eight: Critical Arts Marketing (Gretchen Larsen and Finola Kerrigan). Part II: Critical Marketing: Marketing Practices in Focus. Chapter Nine: Critical Studies of Marketing Work (Peter Svensson). Chapter Ten: The Cultural Turn in Lifestyle Research: Overview and Reflections (Gokcen Coskuner-Balli). Chapter Eleven: Advertising Practice and Critical Marketing (Chris Hackley). Chapter Twelve: Critical Reflections on the Marketing Concept and Consumer Sovereignty (Mark Tadajewski). Chapter Thirteen: Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric (Chris Miles). Chapter Fourteen: Metaphor and Relationship Marketing Discourse (Lisa O’Malley). Chapter Fifteen: Critical Perspectives on Ethical Consumption (Michal Carrington and Andreas Chatzidakis). Chapter Sixteen: Religious Critiques of the Market (Aliakbar Jafari). Part III: Rethinking Consumers and Markets: Critiques of Markets. Chapter Seventeen: Re-mapping Power for Critical Marketing and Consumer Research (Janice Denegri-Knott). Chapter Eighteen: Ideology and Critical Marketing Studies (Giana M. Eckhardt, Rohit Varman, and Nikhilesh Dholakia). Chapter Nineteen: Non-Western Cultures and Critical Marketing (Ozlem Sandıkcı Turkdo?an). Chapter Twenty: Choice and Choicelessness in Consumer Practice (Ruby Roy Dholakia, A. Fuat Fırat, and Nikhilesh Dholakia). Chapter Twenty-One: Managing Racial Stigma in Consumer Culture (David Crockett). Chapter Twenty-Two: Consumer Vulnerability: Critical Insights from Stories, Action Research and Visual Culture (Susan Dunnett, Kathy Hamilton, and Maria Piacentini). Chapter Twenty-Three: The Embodied Consumer (Maurice Patterson). Part IV: Critical Marketing: Marketing Practices in Focus. Chapter Twenty-Four: Critical Perspectives on Brand Management (Adam Arvidsson and Alex Giordano). Chapter Twenty-Five: Gender, Marketing, and Emotions: A Critical, Feminist Exploration of the Ideological Helix that Defines Our Working Worlds (Lorna Stevens). Chapter Twenty-Six: Biopolitical Marketing and the Commodification of Social Contexts (Detlev Zwick and Alan Bradshaw). Chapter Twenty-Seven: Exploitation and Emancipation (Bernard Cova and Bernard Paranque). Chapter Twenty-Eight: Political Economy Approaches to Transnational Commodity Markets: An Application to the Case of the Global Palm Oil Market (Martin Fougere). Chapter Twenty-Nine: Social Media, Big Data, and Critical Marketing (Christian Fuchs). Chapter Thirty: Marketing and the Production of Consumers’ Objective Violence (Eduardo Andre Teixeira Ayrosa and Renata Couto de Azevedo de Oliveira).