02 INTRO

08 EDITOR’S LETTER

12 FROM YARN TO POLO SHIRT
The Troyes factory shows the brand’s history and technology.

22 THE ARCHIVE AT WORK
A heritage museum that turns its archives into a living language, offering insight into how the brand moves forward

28 ROOTED IN TENNIS
Lacoste’s signature items that embody the aspirations of a tennis player

38 OPINION: PELAGIA KOLOTOUROS
Creative Director Pelagia Kolotouros is known for interpreting René Lacoste’s legacy through a cinematic lens.

44 ON COURT
The Lacoste 2026 F/W runway collection at Roland-Garros Stadium, a symbol of tennis tradition

50 SUCCESSION
Looking at the expansion of Lacoste as a fashion brand through the brand’s runway collection archive

56 BEYOND THE ARENA
A retail strategy based on the Lacoste philosophy, proposing a lifestyle from its home in Paris

64 IN THE FILM
Exploring the Lacoste aesthetic through movie wardrobes

70 OPINION: THIBAUT DE LONGEVILLE
Film director Thibaut de Longeville examines the brand’s significance through its history, symbolism, and social standing

76 WORN IN TIME AND CULTURE
Lacoste, viewed through the cultural experiences and items of vintage collectors and shop owners

86 PREPPY TO BANLIEUE
Lacoste reinterpreted through the diverse cultural codes across Paris and the banlieues

94 CROCO PEOPLE
From Paris to Nagoya: People enjoying Lacoste in their own unique ways

102 A CROCODILE SIGNATURE
The crocodile logo, a symbol of attitude and elegance on the court

114 OFF COURT
A community in New York that expands life through tennis culture

122 OPINION: GUY FORGET
Former pro tennis player Guy Forget connects Lacoste with the essence of tennis, which he defines as creativity and sensibility
128 ROLAND-GARROS
Lacoste has expanded the dignity and culture of tennis through its partnership with Roland-Garros

132 EVOLUTION
The evolution of the technology and style of Lacoste performance wear

138 ICON
The Player's Legacy from René Lacoste to Novak Djokovic

142 BRAND STORY
The growth story of Lacoste, which inherited founder René Lacoste’s tenacity and elegance

152 INTERVIEW: ÉRIC VALLAT & AMANDINE MOREL
CEO Eric Vallat on the brand’s positioning and legitimacy,
EVP of Brand Amandine Morel on the strategy behind leveraging Lacoste’s heritage

160 THE SPIRIT OF RENÉ
Social and cultural campaigns and events that carry the spirit of René Lacoste forward

164 DIGEST
Various figures showcasing Lacoste’s tennis-based influence and growth metrics

167 OUTRO