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잡지 매거진 B (월간) : 7월 영문판 [2014년]
No.28 구글(Google)
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이 상품의 시리즈 197

뷰타입 변경

목차

02 Intro
Via Google Earth, B takes a bird’s eye view of Google’s past and the present, from its origins as a startup in a Silicon Valley garage to its current position as an Internet titan and the Valley’s most representative company.

28 Lineup
B takes a look at the services currently offered by Google, from the company’s operating system and web mail, to its entertainment and social network services.
Google’s strength can be felt in the way that using one Google service organically leads to using another.

30 Impressions
Everyone uses Google’s services in their own way. These differences in use result in each user gaining a different impression of the company.

36 Symbiosis
B asks frequent Google users about other products they use to supplement gaps in Google’s offerings.

44 Activate Google
B uses Google’s own services to find more information about the company.
Locations / Services / Network / Culture

64 Google Generation
Google, the most powerful player on the Internet, has created a new generation that is influenced by the company either directly or indirectly. It is fair enough to call them the “Google generation.”

90 G-Words
Newly-coined words derived from the company’s name have significant meaning in that they are invented and used by users.

92 Creators
Google’s services are often used as artistic tools. B speaks to the artists behind some of those artworks to find out more about their meaning and creation.

110 Campus
B looks around the Google campus to catch a glimpse of the company’s famously creative work environment. The atmosphere there is cerebral, and not unlike a university campus. The Googlers are engrossed in making the best Internet services in the world.

120 Brand Story
Google started out of a small garage as a search engine developed by two Stanford graduates, Larry Page and Sergey Brin. Google moved to Silicon Valley in 1999 and has progressed dramatically over the last 15 years, offering a diverse range of user-oriented services and reshaping the landscape of the IT ecosystem.
Interviews / Quotes from the Founders / The Google Family / From Noogler to Googler

150 Outro
Google exists everywhere; in many of the things we see and touch every day.
In ways both big and small, the company pervades our lives.

저자 소개 1

저매거진 《B》 편집부

관심작가 알림신청
 
매거진 《B》는 전 세계의 균형 잡힌 브랜드를 소개하는 광고 없는 월간지입니다. 새로운 비즈니스를 구상하는 브랜드 관계자부터 브랜드에 대한 감각을 익히고 싶어 하는 이들까지, 브랜드에 관심을 가진 모두를 위해 만드는 진지하지만 읽기 쉬운 잡지입니다

매거진 《B》 편집부의 다른 상품

관련 분류

카테고리 분류

품목정보

발행일
2014년 09월 01일
쪽수, 무게, 크기
160쪽 | 170*240*20mm
ISBN13
9788998415556

출판사 리뷰

■ About the Brand

Google began from the search engine of the same name created in 1997 by the company’s two founders, Larry Page and Sergey Brin. At a time of intensifying competition amongst the major search engines, Google transformed the industry with propriety technology that made
its search engine more useful than any that had come before it. Guided by the motto “Don’t be Evil,” Google has since launched Android, Chrome, YouTube, and many other products around the world. Now, Google continues to build new paradigms in the market as a leader in IT industry business management.


■ About the Publication
Magazine B is an ad-less monthly publication that dedicates one issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy read for anyone with an interest in brands.

■ About the Publisher
JOH. was established in April 2011 by Suyong Joh, former Director of Creative Marketing & Design at NHN. He oversaw and directed the construction of NHN Green Factory, which is the headquarters of NHN, the company that has earned domestic and international reputation as “Google of Korea.” He also created a sensation in the publishing world when he compiled the construction process in a publication, Green Factory. Currently, he leads JOH., a group of creative directors that he has brought together from various fields, and he is conducting complex projects encompassing architectural design, interior, products, and brand consultation for major companies. On the other hand, he is making preparations for launching an independent brand that reflects the company’s perspective for good brands. The first fruit of such endeavor is magazine B, created to serve as the bridge connecting JOH. with the world.

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