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매거진 B (월간) : 12월 영문판 [2014년]
No.32 RIMOWA
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이 분야의 이벤트

이 상품의 시리즈 197

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목차

02 Intro

12 Publisher’s Note

16 Comments
Rimowa comments and reviews from SNS and the web

18 Opinions
Luggage store CEO Daniel Barkany

22 Markets
Style
Analysis of fashion luggage brand positioning
Functionality
Analysis of functional luggage brand positioning

26 Inner Space
Storage
Efficiency maximizing interior storage
Protection
Protective materials and functionality
Mobility
Mobility enhancing product systems

32 Opinion
Editor in Chief of Leon Korea
Dongheon Shin

36 User Choice
Travel Chronicles
Trips recorded in stickers on Rimowa bags

42 Brand to Brand
Premium Tech Items
Other high-tech items chosen by Rimowa users

48 Opinion
President of Evasion, a club for hotel reservations Edmond de Fontenay

52 Influence
Travel-Themed Brands
These travel-inspired brands bring unique character to the travel products market

58 Lifestyle
Guidance
Rimowa users tell B about a few services that improve the quality of travel

66 B’s Cut ?
Departures and Arrivals
Photo essay by Seungchul Yang

82 Brand Story
Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.

90 Advertisements
Rimowa advertisements from the company’s early days to the present

92 Campaigns
Some of Rimowa’s most memorable campaigns

96 Rimowa in Movies
Rimowa products in the movies

98 Quotes
Quotes from CEO Dieter Morszeck

100 Timeline
Milestones in the history of travel and luggage

102 Figures
The global luggage market and key brands

104 VS
Comparative analysis of Rimowa product lines

106 From the Editor in Chief
The Editor in Chief comments on Rimowa’s core values

108 Outro

저자 소개 1

매거진 《B》 편집부

관심작가 알림신청
 
매거진 《B》는 전 세계의 균형 잡힌 브랜드를 소개하는 광고 없는 월간지입니다. 새로운 비즈니스를 구상하는 브랜드 관계자부터 브랜드에 대한 감각을 익히고 싶어 하는 이들까지, 브랜드에 관심을 가진 모두를 위해 만드는 진지하지만 읽기 쉬운 잡지입니다

매거진 《B》 편집부의 다른 상품

관련 분류

카테고리 분류

품목정보

발행일
2014년 12월 03일
쪽수, 무게, 크기
126쪽 | 170*240*20mm
ISBN13
9788998415648

출판사 리뷰

■ About the Publication

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.

■ About the Publisher

JOH & Company is a creative company founded in April 2011 by Suyong Joh, former Director of Creative Marketing & Design at NHN. He oversaw and directed the construction of NHN Green Factory, which is the headquarters of NHN, the company that has earned domestic and international reputation as “Google of Korea.” He also created a sensation in the publishing world when he compiled the construction process in a publication, Green Factory. Currently, he leads JOH & Company, a group of creative directors that he has brought together from various fields, and he is conducting complex projects encompassing architectural design, brand consultation, interior, food & beverage service, and product design, based on his own experience. The first fruit of such endeavor is magazine B.

■ About the Issue

The 32nd issue of B introduces Rimowa, a German luggage brand.
Started by Paul Morszeck in 1898, Rimowa has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship has allowed the brand’s products to maintain their outstanding quality.
Rimowa’s products stay by your side like a long-time friend through your trips and they hold your values. We invite you to feel the brand’s unique sensibility that grows stylish as it ages.

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