이미 소장하고 있다면 판매해 보세요.
|
02 Intro
12 Publisher’s Note 16 Comments Rimowa comments and reviews from SNS and the web 18 Opinions Luggage store CEO Daniel Barkany 22 Markets Style Analysis of fashion luggage brand positioning Functionality Analysis of functional luggage brand positioning 26 Inner Space Storage Efficiency maximizing interior storage Protection Protective materials and functionality Mobility Mobility enhancing product systems 32 Opinion Editor in Chief of Leon Korea Dongheon Shin 36 User Choice Travel Chronicles Trips recorded in stickers on Rimowa bags 42 Brand to Brand Premium Tech Items Other high-tech items chosen by Rimowa users 48 Opinion President of Evasion, a club for hotel reservations Edmond de Fontenay 52 Influence Travel-Themed Brands These travel-inspired brands bring unique character to the travel products market 58 Lifestyle Guidance Rimowa users tell B about a few services that improve the quality of travel 66 B’s Cut ? Departures and Arrivals Photo essay by Seungchul Yang 82 Brand Story Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry. 90 Advertisements Rimowa advertisements from the company’s early days to the present 92 Campaigns Some of Rimowa’s most memorable campaigns 96 Rimowa in Movies Rimowa products in the movies 98 Quotes Quotes from CEO Dieter Morszeck 100 Timeline Milestones in the history of travel and luggage 102 Figures The global luggage market and key brands 104 VS Comparative analysis of Rimowa product lines 106 From the Editor in Chief The Editor in Chief comments on Rimowa’s core values 108 Outro |
매거진 《B》 편집부의 다른 상품
|
■ About the Publication
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands. ■ About the Publisher JOH & Company is a creative company founded in April 2011 by Suyong Joh, former Director of Creative Marketing & Design at NHN. He oversaw and directed the construction of NHN Green Factory, which is the headquarters of NHN, the company that has earned domestic and international reputation as “Google of Korea.” He also created a sensation in the publishing world when he compiled the construction process in a publication, Green Factory. Currently, he leads JOH & Company, a group of creative directors that he has brought together from various fields, and he is conducting complex projects encompassing architectural design, brand consultation, interior, food & beverage service, and product design, based on his own experience. The first fruit of such endeavor is magazine B. ■ About the Issue The 32nd issue of B introduces Rimowa, a German luggage brand. Started by Paul Morszeck in 1898, Rimowa has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship has allowed the brand’s products to maintain their outstanding quality. Rimowa’s products stay by your side like a long-time friend through your trips and they hold your values. We invite you to feel the brand’s unique sensibility that grows stylish as it ages. |