02 Intro
08 Editor’s Letter
12 Comments
L’Occitane on Instagram
14 Opinion
Jeanne Drean, Beauty Director of ELLE.fr
18 Market
Beauty brands focused on distinctive locales
22 Into the Store
L’Occitane at the Louvre
26 Inner Space
The brand vision found in L’Occitane’s signature products
34 User’s Choice
Some distinctive ways to see L’Occitane
40 En Provence
Provence and respect for nature
46 Opinion
Patricia Montesinos, Provence
Experience Manager of L’Occitane
50 From Where I Stand
The L’Occitane family talks about
the company’s spirit of respect and sharing
64 En Paris
Parisians talk about Provence
72 Opinion
Marine Parmentier, founder and CEO of Mirz Yoga
78 Wellness and the City
Wellness from the perspective of
urbanites who understand Provence’s art of living
96 Brand Story
How L’Occitane created a solid position
for itself in the beauty industry by respecting nature
104 From Land to L’Occitane
The stories behind L’Occitane’s products and ingredients
108 Founder
Olivier Baussan, the pillar of the L’Occitane spirit
112 Figures
L’Occitane by the numbers: brand power
and social responsibility
116 Outro