02 Editor’s Letter
06 Legend x Location
Places from Vans’ history, as recalled
by the Vans family and a skateboarding legend
12 Opinion
Jurgen Blumlein, CEO of the Skateboard Museum
16 Origin
Early Vans sneakers found at the Vans HQ
26 Opinion
Ray Barbee, skateboarder
32 Variation
Contemporary Vans products as a diverse expansion on the company’s original models
42 Youth Culture
Youth culture leaders inspired by Vans’ “Off the Wall” spirit
82 Talk
Vans and sneaker culture from the perspectives of two street culture trendsetters
86 Partnership
Partners that share the Vans spirit
94 Shop
Historic sneaker models as recommeded by streetwear select shops
100 Brand Story
Following Vans’ entrance as the first skate shoe to becoming a youth culture icon.
110 Inside Vans
Vans’ philosophy towards culture and people, as embodied in the California HQ
114 Factory
Vans’ roots in shoe manufacturing, as experienced in the Guangzhou factory
116 Legends at Vans
Former action sports legends now working at Vans
118 Culture
Four cultural pillars that align with Vans’ “Off the Wall” spirit
124 Interview
Kevin Bailey, President of VF Action Sports & Vans
Doug Palladini, Vice President and General Manager of North America
128 Legacy
Steve Van Doren, son of founder and ultimate ambassador
132 Figures
Vans by the numbers