02 Intro
08 Editor’s Letter
12 Comments
Instagram posts and comments from Pantone users
16 Morning
Morning scenes from four cities show metropolitan color
22 Opinion
Youngsik Oh, CEO and founder of Total Impact
26 Line-up
A lineup of Pantone’s chief products
32 Life in Color
Looking at Pantone through the lens of daily life
42 Afternoon
Afternoon landscapes from four cities
48 User’s Choice
Pantone’s meaning and applicability in the field
56 Opinion
Aurelien Arbet and Jeremie Egry, Cofounders and art directors of Etudes
60 Color Branding
Brands that have used color as a marketing weapon
68 Night
Nightscapes and skylines from four cities
72 Opinion
Kenji Osanai, CEO of Osanai Design Studio
76 Icon
Colors that dominated their eras
84 Essay
Using color to enhance brand value
88 B’s Cut
Pantone’s color recreations
96 Brand Story
The behind story and branding strategy behind a company that’s become the color standard
104 Space
Spaces the embody Pantone’s philosophy
108 Products
The sensible lifestyle products of Pantone Universe™
112 Figures
The numbers that demonstrate Pantone’s brand scale and product lines
114 Midnight
Four cities at midnight